TY  - BOOK
AU  - Rogers, Everett M.
TI  - Communication of innovations; a cross-cultural approach
U1  - 301.153.001.5 L1 
PY  - 1971///
CY  - New York
PB  - The Free Press
KW  -  Everett M. Rogers (and) F. Floyd Shoemaker
KW  - Shoemaker, F.Floyd., jt. auth.
KW  - Diffusion of innovations,Communication
ER  -