TY  - BOOK
AU  - Zikmund, William G.
TI  - Essentials of marketing research
U1  - 658.8.001 P7 
PY  - 2007///
CY  - Australia
PB  - Thomson / South-Western
KW  -  William G. Zikmund and Barry J. Babin
KW  - Babin, Barry J.,jt.auth
KW  - Marketing,Marketing research
ER  -