TY  - BOOK
AU  - Mc Carthy, D.Jerome.
TI  - Essentials of marketing
T2  - Including glossary
U1  - 658.8 L9 
PY  - 1979///
CY  - Illinois
PB  - Richard D.Irwin
KW  - With the assistance of A.A.Brogowicz.
KW  - Marketing
ER  -