00525nam a2200169Ia 4500008004100000082001300041100002500054245002900079260003600108300001500144490002300159600004200182650001400224942000700238952009300245999001700338140224s9999    xx            000 0 und d  a658.8 L9  aMc Carthy, D.Jerome.  aEssentials of marketing.  aIllinoisbRichard D.Irwinc1979  axvii,483p.  aIncluding glossary  aWith the assistance of A.A.Brogowicz.  aMarketing  cBK  00104070aKSDbKSDd2014-02-24l0o658.8 L9p2206r2014-02-24 00:00:00w2014-02-24yBK  c92880d92880