TY  - BOOK
AU  - Franses, Hans Philip
TI  - Quantitative models in marketing research
U1  - 658.8.001.5 P1 
PY  - 2001///
CY  - Cambridge
PB  - Cambridge University Press
KW  -  Philip Hans Franses and Richard Paap
KW  - Paap, Richard, jt.auth
KW  - Marketing,Marketing research
ER  -