000 00420nam a2200157Ia 4500
008 140224s9999 xx 000 0 und d
082 _a658.8 L9
100 _aMc Carthy, D.Jerome.
245 _aEssentials of marketing.
260 _aIllinois
_bRichard D.Irwin
_c1979
300 _axvii,483p.
490 _aIncluding glossary
600 _aWith the assistance of A.A.Brogowicz.
650 _aMarketing
942 _cBK
999 _c92880
_d92880