Browsing by Author "Robert O. McMahon"

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    Forest Products Marketing Research At Oregon State University
    (1976-03) Robert O. McMahon
    Marketing research help is available to industry from Oregon State University's School of Forestry, and industry in turn influences the research program. Marketing, broadly viewed, encompasses creation as well as distribution of products desired by consumers. Research, focused on current problems affecting the state's forest products industry, has explicit international and domestic marketing objectives. Technological studies having significant marketing implications and industry acceptance come under the headings of product performance, timber engineering and design, improved processes and products, and utilization of wood and bark residues.