Utilization of mass media for transfer of technology in palms and cocoa - an analysis
| dc.contributor.author | Thamban, C. | |
| dc.contributor.author | Rajagopal, V. | |
| dc.contributor.author | Arulraj, S. | |
| dc.contributor.author | Ramesh Kumar, M.P. | |
| dc.date.accessioned | 2014-08-14T11:17:02Z | |
| dc.date.available | 2014-08-14T11:17:02Z | |
| dc.date.issued | 2005 | |
| dc.description.abstract | A study on assessing the extent of utilization of mass media for transfer of technology in palms and cocoa by our Institute 4 revealed that there is a substantial increase in the publication of popular articles from 1998-99 onwards. Though cocoa is getting more importance as a remunerative cash crop, only 1.39 per cent of the popular articles covered the topics related to cocoa. Maximum number of popular articles was published on topics related to disease management. Only 15 popular articles (4.17 per cent) were published on topics related to post-harvest technology. A lions share of popular articles was published in English (34.44 per cent) and Malayalam (33.33 per cent). About two-third (61.4 per cent) of the radio programmes were on topics related to coconut. Only 4.12 per cent of the radio programmes covered topics related to cocoa. Hence, efforts to present more programmes on cocoa cultivation are to be strengthened. It was observed that disease management, crop improvement and integrated nutrient management were the three subject matter areas which received maximum coverage (15.9 per cent, 15.7 per cent and 14.5 per cent respectively) in the radio programmes presented. The results also point to the fact that palm based fanning systems and post-harvest processing technologies need to be given more coverage considering the importance of these subject matter areasin increding the income of farmers especially in the current scenario of globalization. | en_US |
| dc.identifier.citation | Journal of Plantation Crops, 2005,33 ( 1 ) : 69-74 | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/4828 | |
| dc.language.iso | en | en_US |
| dc.subject | Mass media | en_US |
| dc.subject | transfer of technology | en_US |
| dc.subject | popular articles | en_US |
| dc.subject | radio programmes | en_US |
| dc.title | Utilization of mass media for transfer of technology in palms and cocoa - an analysis | en_US |
| dc.type | Article | en_US |