Jayasekhar, S.Sairam, C.V.Arulraj, S.2014-07-172014-07-172002Proceedings of Placrosym XV (2002): 770-774http://hdl.handle.net/123456789/4213The paper attempts to understand certain aspects of arecanut marketing in Dakshina Kannada district of Karnataka state. Objectives are framed to identify the major marketing channels, marketing process, price spread and marketing efficiency in the arecanut trade. Four different marketing channels were observed in the study. Producer s share in consumer price ranged from 63.53 to 68.10 per cent. The analysis of marketing efficiency highlighted channel-4 as the most efficient marketing channel with lowest composite index.enArticle